Poetry of the subject its a series of poems inspired by the ridiculous amount of junk mail we receive today. Every brand writing us every day, trying to catch our attention but getting the exact opposite. We ignore all the messages and our inbox just keeps filling with unread letters.
Because of that, brands have come out with a new genre: the genre of the subject. Creating a catchy subject its a new art. A failed one.
For this pieces I pasted together different subjects lines to try to decipher the hidden message that all the stuck messages create in my inbox and in my head.
Iliana Govea, 2019.